Recently I was on the Internet conducting a usability exercise and found myself at thedailybeast.com. Navigating the site had completely drained my reservoir of good will. If I was not there for the exercise, I would have left. Instead I fumbled my way through the website. Then went through the reservation process and my reservoir was almost completely filled back up. Their registration process is simple and makes you wonder why more websites don't do it similarly. When I click on the register button, I don't get shifted off onto another path. I small overlay is opened up over the current page.
Once I have entered in all my information, I hit submit and I am done. I don't have to go to my email and click a link to activate my account. I don't even have to use my newly created credentials to log onto the site. It automatically signs me in. And because the registration form is laid over the web page, when I am done signing up, I can easily continue from where I left off. As far as the sign up flow, I don't think I have ever seen anything better. The one thing that I would add to make it perfect is real time error checking.
Whether thedailybeast.com is something that you will use or not, I encourage you to register on the site so that you can get a first hand look at their process.
Whether thedailybeast.com is something that you will use or not, I encourage you to register on the site so that you can get a first hand look at their process.
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Thanks for this example! I have never seen a registration done like this either, and agree with you the flow seems smooth. Did it refresh the page underneath after you submitted registration to log you in, or not? Good find!
Sounds wonderful. Many of our first-time web visitors don't have e-mail accounts, don't log onto our site from home (where they could click that confirmation e-mail) or don't want to give out their e-mail address (which we don't really need anyway). But isn't that annoying e-mail reply a safeguard against spam sign-ups? Can we really drop it?