I visited Apple.com recently and although it was by no means my first visit, I noticed something that I really liked about their homepage. Focus. Too many homepages are “promoting” so many things on the homepage the definition of the word seems to lose all meaning. There are a lot of things that I don’t like about apple.com (like where do you find Apple TV?), but this is one thing they have done right.

Other than that, they have done a great job with their homepage; one large promotion, four other secondary promotions. They are very focused in their message. My Personal web browsing habits have shown me that I am much more likely to click on a promotion on a site like Apple’s that a site that is oozing over the brim with content competing for my attention. Why? Because I am not overwhelmed by all the information being thrown at me; their message is clear. Additionally their navigation, search, and site ID are also clear and prominent. And on top of all that, the design is also very pleasing to the eye.